So you want to create a website for your business, but you don’t know how. The good news is that you can build one without spending months learning how to code. Thanks to the wonders of today’s digital age, you can create a business website just by following this step-by-step guide.
First of all, do you even know why you need a website?
Truth be told, the answer “well, everybody has one” is reason enough. If every single one of your competitors has their own website and you don’t, then you’re missing out. Even if they don’t, a website will give your business an edge over the competition.
Aside from that, a website will also:
- Make it easier for your customers to find you.
- Help you establish credibility and expertise.
- Help your clients and customers learn more about you.
- Provide your business with a home base.
Depending on your business, you can use your website for different purposes, such as blogs, memberships, e-commerce, or just a simple About You and Contact Page.
No matter what kind of website your business needs, this guide will help you understand the basic steps in creating a business website. We break down each step by explaining what it is, your different options, why you need it, and how to do it.
Step 1: Choose a Domain Name.
What is a domain name:
Simply put, your domain name is the address to your website. It’s what people type into the search box when they want to find you.
For example, if you want to watch funny cat videos, you go to youtube.com. When you want to share it with your friends, you go to facebook.com. When you want stress-free tech tips, you go to rmstechspa.com (wink wink!)
The suffix that goes with your domain is called a domain extension (also called top-level-domains or TLD). In rmstechspa.com, the “rmstechspa” is the domain name, and the “.com” is the domain extension or TLD.
Think of the internet as a vast map of streets and avenues, twists and turns. Your website is your house and it has an address. To machines on the internet, your address (called an IP address) looks something like this: 116.7843.947. But for people who want to visit your house (your website), it’s easier if you name your address with words that represent it.
Why you need it:
Your clients aren’t machines. They don’t want to remember a series of numbers every time they want to visit your website. In reality, chances are that they would never want to do it. Having a domain name makes it easier for them and for you to visit your business website and access the information needed.
How to do it:
Three words: decide, check, and purchase.
Decide: The perfect domain name is short, easy to remember, and represents your business or brand. Of course, the obvious answer is to use your business name. After all, if your business’ name is Cookies-in-a-jar, your domain name shouldn’t be bakeddessertinaglasscontainer.com.
If your customers already know about your business, think about the first thing they would Google. The point of the domain name is to make it easy for people to find you.
Here are a few other tips:
- Things to avoid: When deciding a domain name, it’s important to lessen customer confusion. Try to avoid things like numbers, hyphens, and overly long names. Instead of relax-market-simplify-techspa01.com, go for rmstechspa.com. The easier it is to remember or to type, the more people will want to visit your website.
- Picking a domain extension: The internet keeps getting bigger and bigger. It’s not just .coms, .orgs, and .nets anymore. There are now extensions like .ninja, .me, .love, and other crazy stuff! But as fun as yourbusinessname.ninja sounds, it’s important to think about your business. Pick a domain name and an extension that will help you establish credibility in your field (unless, of course, your business is offering ninja services).
Check: Once you’ve decided on the domain name, the next step is to check whether it’s available or not. A simple Google of the address will do, but you can also check these free domain checkers from GoDaddy, Name.com, and Bluehost.
Purchase: When you’ve decided on an available domain name, you can now purchase it. Here are some popular domain registrars to check out:
Step 2: Choose a web host.
What is web hosting: A web host (or web hosting service provider) provides your website with the technology, space, and resources in order to be viewed on the internet.
In real life, your business needs a physical space to set up your office or store. Think of web hosting as that space with all its resources. It allows you to rent a space in the vast internet world and store it with your data.
And like real, physical spaces, web hosting provides you with different options you can choose from:
Shared Web hosting: Just as the name implies, shared web hosting means that you share the server (or the space) and all its resources with other websites. This makes it an affordable option because you share the cost with other websites, but they can also affect your website’s performance.
Think of it as renting a unit in an apartment complex. You share the building and all its resources (laundry room, storage area, parking) with other tenants. It’s definitely cheaper than owning your own house, but also means that you have less control over the facilities and you have to put up with noisy neighbors.
If you’re a small startup business or you just want to launch a simple website with your business and contact information, then a shared web hosting is enough.
Dedicated hosting: Dedicated hosting is like owning your own house. The space is all yours and you can do whatever you want with it, but you will also have to pay more.
A dedicated hosting plan means that you own an entire server and you have control over what you want to do with it. And because you don’t share your space with other websites, all its resources and services goes to making sure your website performs well.
This hosting plan is expensive, but it’s perfect for websites that receive a lot of web traffic and visitors.
Virtual Private Server (VPS) hosting: VPS hosting is the perfect compromise for business websites that need more control, but don’t necessarily need their own dedicated server. With this hosting plan, you’re still sharing the server with other websites, but your space is private and allows more customization and storage.
It’s like owning a condominium unit where you have your own space that comes with its own laundry, storage, and reserved parking, but you share a building with other people.
It can handle higher volumes of web traffic, but not as much as dedicated servers.
Why you need it: Sure, you have a domain name, but that’s all it is without web hosting— a name, an address. It’s like coming up with a name for your restaurant and registering it, but you don’t have the physical space where people go to eat your food.
Web hosting gives you your own space on the internet so you can fill it with your information, pictures, contact numbers, etc. Without web hosting, your website will be homeless.
How to do it:
Your business needs and your budget will determine the type of web hosting plan you choose. For small and startup businesses, we recommend starting with a shared web hosting plan, especially if you’re only aiming for a simple About Your Business or a blog page.
The important thing to remember is that, as your business grows and your needs change, you can always upgrade your web hosting plans whenever. So don’t worry too much about it for now.
Normally, web hosting platforms will ask you whether or not you’ve secured your own domain name. If not, they can help you check and purchase the address for your business website.
If you’ve already purchased one before choosing a web host, you can tell your web host that you already own a domain name and it will connect your address to the server or your space in the server.
Once your domain is registered and connected,, you can choose and pay for your preferred web hosting plan either on a monthly or annual basis.
Here are important things to remember:
- When choosing a web host, make sure they prioritize security and support. The last thing you want is for your and your customer’s data to be compromised and your issues to be ignored. You’ll want a web hosting service that regularly maintains and updates their security and checks up on their clients.
- With RMS Tech Spa’s Peace of Mind plan, you’ll be able to relax knowing that your website is handled securely and your needs are prioritized. It’s also just one click away: link here.
Step 3: Pick a Platform.
What it is: Again, the platform you use will depend on your business’ needs and what website you want to create. Building a website used to require a lot of coding knowledge and programming experience, but now you can either use a CMS or a website building platform.
CMS (Content Management System): A CMS lets you store, create, and manage your content on a single platform. You have more freedom in terms of customization, such as design (follow a premade theme or create your own), features, plugins, extensions, and many more.
Website Builder: A website builder is beginner-friendly, but they offer less freedom in terms of customization and features compared to CMS platforms like WordPress. Popular website builders like Squarespace, Wix, and Weebly often feature drag and drop controls and themes to use.
Why you need it: CMS and website building platforms make website creating easy and quick to do. Building a website used to require a lot of coding knowledge and programming experience, but with these platforms, you can easily create a website by just dragging and dropping content blocks, uploading photos, and typing in information.
How to do it:
CMS: If you’ve already chosen your domain name and web hosting plan, your web host will usually offer to install your CMS for you, especially if it’s WordPress. Once WordPress is installed, you’ll be able to pick from thousands of free and paid themes to use for your website or you can have someone code a specific theme for you.
Once the theme is installed, you can input and upload your content, manage what gets displayed, install plugins, extensions, and other elements you want.
Website builder: Website builders usually have their own hosting solutions and domain registrars. After registering your domain and purchasing a plan, the platform will take you to the website builder where you can start building your website around free and paid themes.
These themes will dictate how your business website looks and what functions it has, so choose one that’s appropriate for your business. From there, you can drag and drop, input and upload your content.
Here are important things to remember:
- When picking a platform, you have to think about the purpose of your website, the amount of control you want over it, and your business needs. Are you only after a simple blog? Do you need specific features and plugins? Do you need a shop or event registration function? As your business grows, are you going to want to opt for a more powerful server?
- You can also choose a less stressful option by having RMS Tech Spa build your website for you. We use WordPress to build and manage your website, so you have the freedom of your own theme, multiple extensions, features, and plugins, and you don’t have to do any of the stressful work. You just tell us what you want and we’ll do it for you.
Step 4: Building Your Website
What we mean: Address? Check. Space? Check. Tools and equipment? Check. Now it’s time to move in and make it feel like home.
This is the fun part! You can now create the pages you want (we recommend at least having a Home page, an About Page, and a Contact Page), add the functions you need, and design it to fit your business and attract your audience.
Why you need it:
This step is where you actually fill your website with the information, imagery, and branding, so when you and your customers visit your website, they get the information and service they need.
How to do it: This is where you get to choose the information you put, the imagery you use, and the pages you want to have. Here are our tips:
- The Basic Pages: Make sure you have the three basic pages on your business website: the Home Page (the first page they see when they visit your website), the About Page (where you tell your story, what you do, and how you help people), and the Contact Page (where you tell people how to contact and work with you).
- Readability: You don’t want your websites to be like a boring lecture. You want your information to be easy to read and hard to forget. You can do this by:
- Using headers: make key words and phrases stand out.
- Break down information into paragraphs: A long body of text is intimidating to look at, especially to read. Break it down into small chunks.
- Explain in simple terms: The real measure of expertise is when you can explain a complicated concept in simple terms. Don’t make it hard for the customer to understand what you mean. You’ll scare them away!
- Images: If it’s all text, it’s going to look very bland and boring. Make use of images to make your site appealing and, as much as possible, add a personal touch.
- Appeal: If you have clear pictures of you, your team, and your office, make sure to upload it to your site. The customers want to feel like the business is run by real people, and not by robots (or aliens!)
- Credibility: If you have clear photos of your products or even your services, it increases your credibility and social proof.
- Take note of your branding: Your branding involves more than just images. It makes your website (your home base) feel like you. Branding usually includes a logo, brand colors, theme, slogan, and imagery.
- Prepare your content: Building your website is easier if you have your content and brand assets ready. Prepare a folder with your images, logo, and documents ready to be copied, pasted, and uploaded to your website.
If you have a blog, it’s also better to prepare at least 5 to 6 blog posts before you start building your website. This way, you can keep building momentum without the pressure of deadlines (at least for 6 months) and you’ll always have something to post.
- Test and Publish: Your website platform will usually give you the option to Preview your website as a visitor. This gives you the chance to browse through your site and see if everything is where you want it to be; if you have all the functions you need; if the links are working properly.
Once you’re happy with everything, you can finally hit Publish and your website will go live.
- Don’t keep it to yourself: Your business now has a website! Tell the world! Post it on social media. Let your email subscribers know. Print it on your packaging. Let your friends and family know.
Step 5: Create and Implement a Website Maintenance and Update Plan.
What it is: Website maintenance means making sure that your website and all its features are working properly. Are your links and buttons working? Is your contact form submitting the information to you? Are your social media buttons working?
Website update means making sure that all the information on your website is still relevant and that your website still suits your needs and purposes. Did you move your business address? Are your social media links still the same? Is your branding still the same?
Why you need it:
Your website grows and changes with your business. You have to make sure your website has relevant content and is keeping up with the changes in your business.
For example, if your website has old tech behind it, or you’re getting more traffic (a good problem to have), a website maintenance and update plan will let you know about your needs and you can address it.
How to do it:
- Schedule a website maintenance and update day/days: Make sure to schedule a day or a couple of days when you do your maintenance and update or else you’ll forget it!
- Listen to your customers: If there’s something wrong with your website, you’ll probably hear it from your visitors. Make sure you take note of their issues or else they’ll find another website to visit.
- Check all features: Is your site loading properly? Are your links and buttons working? Is your shop collecting orders?
- Contact your web host: If it’s a server problem, like loading and performance issues, you probably need to contact your web host to look into it or upgrade your web hosting plan.
- Update your branding: If your website doesn’t match your branding anymore, then it’s time to update it. This is especially important if you just had a logo update. If it doesn’t represent your business anymore, how are your customers going to recognize it?
- Update your content: Make sure that your contact information, address, social media links, and slogan are correct. You don’t want your customers to feel lost or confused.
The stress-free option click here.
Building a website for your business is now possible without learning how to code. No matter what type of website you want to create, all you have to do is follow these basic steps:
- Choose and purchase a domain.
- Choose a web host and purchase a web hosting plan.
- Pick a pick platform to build your website.
- Build your website by using a theme, uploading your content, and publishing it.
- Create and implement a website maintenance and update plan.
Are you looking to build a website for your business? If so, what type of website are you looking to create?
Or if you’re already building your business website, where in the process are you? Do you have any questions for us? Leave them in the comments!
But if you’re looking for a stress-free website experience, consider RMS Tech Spa’s Website package. We’ll give you the perfect website for your business— one that feels like home to you and your clients— without the stress and hassle. No matter what kind of website you need, our process remains simple and stress-free without compromising quality.
Call us 833-TECH SPA or email us at [email protected]