We know— this is probably the most stressful and challenging year yet for everyone. Businesses all over the world have struggled due to the restrictions and protocols, financial issues, and overall operations. But if you have managed to keep your business afloat through all the challenges and changes, then kudos to you! We know it hasn’t been easy for everyone.
Because of the important health protocols that are imposed due to COVID-19, the holiday rush probably isn’t going to be the same this year. But if there’s one thing we’ve learned from all the craziness that 2020 has had to offer, is that we need to be prepared for anything. And that includes the holiday seasons (No, not the zombie apocalypse. We don’t want to jinx it. We’re not that prepared).
How can you prepare your business for this year’s holiday season and make sure that you have time to actually enjoy the holidays with your family and friends?
The answer is simple: plan ahead and start preparing now.
This year has been so unexpected that we hardly know whether to expect the worst or not. Here are a few things you could do to help you plan ahead for your business:
- Make a list of things that you usually do during the holiday season: Forget about COVID-19 for a moment (feels good, doesn’t it?). If this were a normal year, how would you prepare your business for the holiday season? Do you have holiday sales? Do you put up holiday decorations? Do you throw a company party?
- From your list of your usual holiday season preparations, mark the things you can’t do this year, the things you can still do, and the things that you might have to change: You never know; you may not need to put a pause on most things. You just have to be creative (and safe), and think of how you can adjust them. (We’re sure Santa is planning to sanitize his presents and his sleigh this year too)
- Make a list of the additional preparations you might need to do: What COVID-19 protocols are you planning to implement? Do you need a No Mask, No Entry rule for customers and employees? Are you going to adjust your operation hours this year? How are you going to update your customers about changes, sales, promos, etc?
- Do Your Research: One step you can take to help you plan more effectively is to do research. Find out what your customers and employees are struggling with and how your business can help them. Do you need assistance or can you provide assistance to your business partners? What special events in your area can you take advantage of? What are other businesses doing that you can replicate in your own business?
- Create a list of the steps you need to take to implement your adjustments and preparations: Make your list as detailed as possible (include drawings if you have to). Also, keep in mind the health and government protocols that are being implemented in your area.
Now that you have your lists and plans ready, it’s time to start preparing. Here are some tips to help you along the way:
- Discuss your plans with your team/employees: During these times, it’s important to remember that you’re not alone. You have your team to help you. And they can do that more effectively if you let them know about your plans for holiday preparations. Make sure to clarify each detail and let them give you suggestions.
- Provide assistance and training: If you have certain protocols and new procedures to implement, it’s also important that you train your employees to follow them. Maybe consider running a simulation practice for a day or two. Make sure to explain to them why these new procedures are important.
- Let your customers know about the important stuff: Whether your business is online or not, you have to let your customers know about certain adjustments and changes you’re planning to make. You can take advantage of your newsletters, social media accounts, contact lists, and websites to inform them.
- Market and promote: How are you going to excite your customers for your holiday events and promos when they have no clue about them? Or worse, they’re not excited by them? You have to let your customers know that you still have the holiday spirit! Do your social media posts, newsletter updates, blog posts, and printed media reflect the joy of the holidays while still providing value to your customers?
By planning ahead and preparing early, you can make sure that your business is ready for whatever else 2020 has in store (unless it’s an alien invasion). Here’s to, hope filled, peaceful, and merry holidays!
And If you need help, RMS Tech Spa is here to take the stress out of tech and put the merry in your marketing! Email us at [email protected] or call us at 833-Tech Spa!