Incognito Mode in the Google Chrome browser is a mode that allows you to search the internet without saving your information. To access it on a desktop, click on the 3 dots at the top right of your window, then select “New Incognito Window”. A new window will open and it will display a dark theme to remind you you’re in incognito mode.
So, why use it?
There are many great reasons to use incognito mode, here are a few to get your wheels spinning.
- To browse topics that you don’t care to be reminded of later…..for example, ads won’t show up on Facebook for products you were researching. Perhaps you’re shopping for a personal product or for something for a present. You may not want that showing up in other sources.
- To save money! Some companies, like those for booking flights, track that you have viewed a product multiple times before and may raise the price to try to get you to book. If you’re in incognito mode, you COULD get a lower price. (Alternately, some companies give you discounts if you look at their products and don’t buy, so staying on your main window could help you too!)
- Quickly erase your data on a shared computer. At a friends house or perhaps on a hotel computer? Use the incognito browser because as soon as you close it out, it erases your login information and doesn’t store your browsing history!