“Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, ha
A good example of all of this is the ever famous Pokemon Go where you could hold your phone up to the world around you and “see” pokemon characters and items in various locations.
An example for how AR helps in the real world is trying on a pair of glasses or testing out a new paint on your walls before you buy it. There are tons of companies out there creating augmented reality apps that help make our lives much easier. One of my personal favorites is the wine company 19 Crimes. Their app allows the people on each of their bottles tell you the story of why they were convicted.
Think of the possibilities! And you can even create your own AR experiences. ZapWorks is just one company that has tools to create AR.
Side note: If you really want to see a hyper view of what Augmented Reality could bring us, check out this youtube video, Hyper Reality. Warning, though, if you’re freaked out by crazy uses of technology, this video is not for you…..but I’d assume if you’re reading this blog, you’re probably cool with it.