We all have that one friend who knows so many people and they take forever just by greeting their friends while walking down the street. But then they introduce you to all of them and suddenly, you’re popular now too. That super extroverted and popular friend is social media, and your business– being the unpopular but kind of cool friend– needs to know how to take advantage of this friendship and reap the rewards.
Social media isn’t just about posting online and telling people what your business is. The possibilities are endless. You can learn about your customers and potential customers now based on their posts, likes, shares, and what they had for breakfast this morning. You can tailor your message to get them to want your product or service and tell their friends about you. You can respond to their concerns in realtime and thank them for their feedback. You can reach out to millions of people in places you’ve never been to (or even heard of) while sitting on your couch wearing pajamas. And the best news of all: it’s FREE.
You don’t necessarily have to go viral to enjoy the benefits of social media– you just have to treat it as your best friend. Make time for it; get to know your audience and what they need; reach out to them and connect. And if it’s still not besties, contact RMS Tech Spa and we’ll help you out (we’re good at making friends and keeping them)!